Brampton.Agency

About Brampton.Agency

Brampton.Agency is a full-service marketing and business consulting brand for Brampton trades and service businesses, part of the Sedighi.ca and SAZ.ca group and led by Ali Sedighi, MBA.

Written by Ali Sedighi, MBALast updated:

Brampton.Agency exists for one kind of client: a Brampton service business that wants its website, Google Business Profile and ads run by one accountable team. We are a marketing and business consulting service, not a contractor; we don't install, repair or service anything ourselves.

The company behind the brand

Brampton.Agency is part of the Sedighi.ca and SAZ.ca group of companies. It's a Canadian business, headquartered in Vancouver, British Columbia, serving clients across Canada.

  • Sedighi.ca is the growth, marketing and technology consulting company Ali Sedighi runs; Trades.Agency, HVAC.Agency, HVAC.Digital, Conv.ca and BusinessConsulting.ca are among its brands.
  • SAZ.ca stands for Strategy & Acceleration Zone. It's the group's Canadian strategy firm, working on AI and revenue acceleration, and Ali is its Founder & Managing Partner.
  • Trades.Agency is the parent brand for our trades and home-service work, and its plans are the ones we offer here.

Consultations with Brampton clients run by video call or in person, as well as by phone, text and email. The website, profile and ads all live online, so many decisions happen on a call with a shared screen.

Ali Sedighi, MBA

Ali Sedighi leads Brampton.Agency and the wider group.

  • MBA in Technology Management.
  • 17+ years in the field. His first company, ONE.ir, was a full-service digital marketing agency he set up in 2007.
  • Founder of Conv.ca, a conversion-rate optimisation agency, and MyAutomation.ca; Founder & Managing Partner of SAZ.ca.
  • 150+ live HVAC websites built, including CombiBoiler.ca, GasBoilers.ca, RomaHeating.ca and HeatLand.ca.
  • Clients in Canada, the USA and Dubai.

He lives and works in Vancouver. You can read his longer profile at sedighi.ca/ali-sedighi.

Why a full-service brand for Brampton

Across many years of building websites for trades companies, the same pattern kept appearing. A business would have a decent website, a half-finished Google profile and an ad account run by someone else, and nobody could say which of the three was producing work.

Fixing any one piece helped a little. Fixing the handoffs between them helped a lot. Brampton.Agency packages that lesson for a single city: one team, one plan, one report.

Brampton suits this approach. It's a large city, with 656,480 residents in the 2021 Census, organised into ten wards, with a large share of owner-occupied houses and several commercial and industrial districts. That mix rewards careful coverage planning, which we explain on the areas page.

How we work

Five habits run through every account:

  1. Numbers before spending. We work out what an enquiry is worth to you before any ad money moves.
  2. One change at a time. Big changes are made one by one, so the report can show what caused what.
  3. You own everything. Domain, website, Google profile, ad accounts, tracking numbers and analytics are in your business's name.
  4. Plain reports. One monthly report in plain language, including what isn't working.
  5. No lock-in. Month-to-month plans with 30 days' notice. If we're not earning our fee, you can leave without losing anything.

The services overview shows how the pieces fit together, and the results page explains our published case studies.

What we don't do

Being clear about limits saves both sides time:

  • We don't do trade work of any kind, and we don't refer jobs.
  • We don't give legal, accounting, licensing or code-compliance advice. Where your trade has a regulator, we link to it and leave the advice to them.
  • We don't promise rankings, call volumes or revenue figures.
  • We don't publish invented reviews or use stock photos as if they were your team.
  • We don't run web forms, chat widgets or booking calendars. Customers reach you by call, text or email, and you reach us the same way.

Positioning, in one sentence

Brampton.Agency plans and runs the marketing for Brampton trades and home-service firms, and gives business advice alongside it; we aren't a contractor, so nothing we do involves installing, repairing or servicing anything.

If that's the kind of help you're after, the contact page explains how to reach us and what to send. The first consultation is free.

Frequently asked questions

Is Brampton.Agency based in Brampton?

No. The group is headquartered in Vancouver, BC, and Brampton clients can consult with us by video call or in person, as well as by phone, text, email and screen-share. We don't have a Brampton office and won't pretend to.

Who will I actually work with?

A senior strategist, with Ali Sedighi, MBA, responsible for the overall approach. You won't be handed to a junior account team after the first call.

Why are your case studies all HVAC?

Because HVAC is where most of the group's published work has been done. We present them as results from our HVAC work, as proof of the method, and never as results in other trades.

Are you a contractor?

No. We market and advise trades and home-service businesses. We never install, repair or service anything.